the brand fan http://thebrandfan.com If we love it, great brands understand why and instead of spoiling the fun, they make it better Fri, 13 Jan 2012 12:31:37 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 about the brand fan http://thebrandfan.com/http:/thebrandfan.com/wordpress http://thebrandfan.com/http:/thebrandfan.com/wordpress#comments Thu, 12 Jan 2012 12:42:41 +0000 Daragh Persse http://thebrandfan.com/?p=103 Continue reading →]]> I am Daragh Persse, a brand fan and a brand engagement specialist.

I work with passionate and creative brands that understand and care not only about what people are passionate about but also how they interact with their passions and how they can make the experience unforgettable.  If people love it, then great brands understand why and instead of spoiling the fun, they make it better.

I have 15 years marketing and brand engagement experience in sponsorship, sport, music, branded content, media, TV advertiser funded programming, communications, CSR, experiential, digital and commercial roles.

My passion is emotional brand engagement and I have worked with some of the world’s most iconic properties including Manchester United, UEFA Champions League, Ferrari, England Cricket, Vodafone McLaren Mercedes, Laureus and a multitude of musicians and bands through the development of the Vodafone Live Music programme.

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